IN A NUT SHELL…
BE Performance Marketing Network is an online advertising network (or ‘affiliate network’) which connects advertisers to their target market via relevant content publishers. We help executives discover content, products and services that may be of interest to them.
Performance marketing (or ‘affiliate marketing’) is a marketing channel; where advertisers are able to reward a relevant web content publisher on a Cost Per Action (CPA) basis using Brand Awareness, Rewards, Offers, Sales and or Leads Generated through that publisher’s web or mobile marketing platforms.
The advertiser increases lead volume (or sales revenue) and brand awareness whilst the publisher is paid a referral commission for the resulting lead, sale, or clicks on the advert banner. Thus, the advertiser is able to advertise without risk, and the publisher benefits from their marketing performance.
We combine a great blend of technology and superior support to optimise return for Brands, Marketers, Ad Agencies and Publishers through the delivery of quality services, affordable prices and unique customization that will fulfil the specific needs of all the stakeholders.
HOW DO PAY-FOR-PERFORMANCE CAMPAIGNS WORK?
- A publishing partner signs up to a brand’s partner program
- The publishing partner places the brand’s link on their website
- An end user visits the publishing partner’s website
- The end user clicks the link (Banner, Text link, QR Code) to the brand’s landing page (on website)
- BE-PMN tracks this new traffic
- The end user buys a product from the brand’s website
- BE-PMN tracks campaign KPIs (traffic, sale and lead generated)
- BE-PMN reports the back to the brand in real-time
- The brand pays a the partner through BE-PMN for performance at the end of the campaign
CAMPAIGN TYPES
Every campaign has a different end-game in mind, so we use a variety of approaches to achieve those goals, including the following:
Discovery Feeds
Banner adverts
Lead Generation
Link to PDF/File
Email Marketing
Rewards
Surveys
Subscription Sales
PART OF THE BUSINESS EXCELLENCE PORTFOLIO
Over the last 10 Years, the Business Excellence (BE) Brand has established itself in the B2B digital marketing space, through a broad range of magazine publications and special reports. BE covers the globe and features regional specific magazines including Europe, Africa, Middle East, Asia & Pacific, America and Latin America.
BE have featured and run successful advert campaigns and magazine articles for over 5,000 brands including: DHL, Accenture, Scotia Bank, Coca Cola, AB Inbev, Spar, Siemens, Iberostar, Maersk and many more.
INDUSTRY AND SECTOR COVERAGE
We understand the need to be able to target a specific sector or industry type. As part of the BE portfolio we have vast experience in covering the follow sectors and industry types:
- Events and Conferences
- Banking, Finance, Insurance and Investment
- Travel and Aviation
- Education and Training
- Telecommunication
- Mining
- Oil and Gas
- Technology
- Infrastructure
- Energy and Utilities
- Food and Beverage
- Manufacturing
- Professional Services
- Logistics and Supply Chain
- Healthcare